Photo: Norma Moi and I at Jakarta Fashion Week, 2017.
Infusing Modestwear with Couture and History.
Jakarta based, Norma Moi, began her career in fashion as a make-up artist. Today her fashion brand, Norma Hauri, is internationally celebrated for its couture-inspired shapes and details, mixed with romantic historical references and sleek urban attitude.
I caught up with Norma over lunch in a bustling restaurant in the midst of Jakarta Fashion Week. She talks about the origin of her label, her creative process and the importance of having a good team.
In this episode:
- How Norma gained experience in fashion through her work as a make-up artist.
- The Norma Hauri brand stood out for its distinctive style in the modestwear market.
- Norma’s favourite designers: Christian Dior, Cristobal Balenciaga, Madame Gres, Madeleine Vionnet, Alexander McQueen, John Galliano…
- Her latest collection, inspired by ancient Egyptian queen, Nefertiti.
- As a fashion designer you need to have a good team. You cannot do it by yourself.
- Breaking-down the catwalk looks into wearable products for her customers.
- Norma Hauri collections are for all women. Norma believes there is no religion in fashion.
- Using herself to model her garments on Instagram increases sales because her customers can relate to her, rather than professional models.
- Quality fabrics and production are very important for her brand.
- Ramadan is a celebration, and an occasion to buy and wear new fashion.
- Production and quality control is the biggest challenge for Norma’s brand.
- Natali Tjahjadi, Bali based garment manufacturer. CV Widya Triguna > wtgbali.com
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See more from Norma >> @normahauri
Photos: ‘Amarna’ SS18 by Norma Hauri