Photo: Gail Sorronda and I, hanging out in her spaceship 🙂
Connecting the spiritual and material worlds through fashion.
Australian designer, Gail Sorronda, launched her cult label in 2005 with her graduate collection, “Angel at my Table”. Through her brand, Gail channels her spiritual life and emotions into material form.  Gail’s work is characterised by her use of black and white, and sculptural, dramatic shapes.
Her creative work extends beyond garments into interior design, fashion performance and collaborations — with artists, dance companies and big brands, such as Target and Disney.
In this interview Gail gives some great advice to all of us creators and designers – to focus & create from our own knowledge and curiosity, and avoid feeling overwhelmed in this noisy world of fashion.
In this episode:
- Gail’s experience as a design student and her many part-time jobs and side-hustles.
- The importance of getting experience, building your network and training your eye.
- How Gail won the Mercedes-Benz Start Up competition with her graduate collection and went on to show at Australian Fashion Week & secure Australian & international stockists.
- How working with a patternmaker is a creative collaboration, but as a designer you still need a clear vision of what you want.
- Gail’s experience working as a model in Paris. When she went to the Balenciaga casting she was too nervous to show her design portfolio to Nicholas Ghesquiere.
- Gail prefers to design on her own body and experiment with shapes and fabric, rather than designing with sketches or technical drawings. The tactile experience and ideas that are born out of play and chance are important.
- Gail considers her retail store her spaceship, but it is still down-to-earth and customer service is paramount.
- The highlights and challenges of being an independent designer.
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See more from Gail >> gailsorronda.com
