Photo: a snapshot from Bianca Mavrick’s studio, 2018.
Fine Arts Jewellery Practice meets Industrial Design Innovation
Bianca Mavrick’s bold, colourful jewellery is both joyful and luxurious. Bianca studied industrial design and fine-arts jewellery making, and she combines these two fields of knowledge in her unique and beautiful design signature.
Bianca is based in Brisbane, Australia. Her story is a great example of how in today’s digitally connected world, it is possible to be based anywhere and grow an international brand and audience. American retailer, Anthropologie, discovered Bianca’s jewellery via Instagram !
In this episode:
- How studying industrial design shaped her design thinking and approach to materials and scaling production.
- Learning technical jewellery making skills in her fine-arts degree.
- Receiving an arts grant on graduation and setting up her label.
- Connecting to her first stockists at a design market in Melbourne.
- Learning to wholesale and produce in quantity.
- Keeping a part-time job when she began her business.
- Anthropologie found her work on Instagram and placed a large wholesale order.
- Learning to go with the flow and not put too much pressure on herself.
- Finding moments of quiet during the operation of her business to play and innovate.
- A strong design signature is important and must come from within.
- You cannot control others copying your work, but you must evolve and push your own work.
- A loyal customer base and sales are more important than Instagram likes.
- Importance of being resilient and making sacrifices in order to be a creative entrepreneur.
- Bianca is now represented in an international showroom.
Right-click here and save as to download this episode to your computer.
See more from Bianca >> biancamavrick.com
Photo: Kinship collection by Bianca Mavrick